Toasts to the World Series: Cultural Interpretation The "Cheers" Sculpture at Qingdao West Coast Golden Sand Beach Beer City is the core landmark of the Beer Festival's main venue. Two giant arms raised high clinking beer glasses form a grand archway structure, symbolizing celebration, friendship, and bold spirit. As the most impactful visual icon offline, it embodies the universal gesture of "cheers" in sculptural form. IP Visual Identity: A frozen moment of two hands clinking glasses provides a complete VI system. Creative Brief: Capture the tension, lighting, and dynamism of the instant when glasses meet, or extend the concept to depict diverse groups and scenarios—families, friends, cities, and international communities—toasting together.